Company News

Opening of 2015 Regional Market Community-Shop Matchmaking Meeting

2015-07-17 KIGO Book Club


On July 17, 2015, “2015 Regional Market Community Shop Marketing Matchmaking Meeting and Around Bohai Area Economic Circle Summer Market Seminar sponsored by China Publishing and Media Business Daily and jointly organized by Shandong Xinhua Bookstore Group Co., Ltd and Shandong KIGO Media Co., Ltd, was grandly opened in KIGO Cultural Plaza.


Ding Hanbang, standing deputy director of the Publicity Department of Weifang Municipal Party Committee, Li Qiang, member of Standing Party Committee and director of Publicity Department of Party Committee of Kuiwen District, Liu Jianming, deputy Publicity Department of Party Committee and chairman of Social Science Association of Kuiwen District, Zou Yuqin, assistant president of China Publishing Media Business Newspaper Office, Li Baoyun, chain branch manager of Shandong Xinhua Bookstore Group Co., Ltd., Liu Xiaoyang, board chairman of Shandong KIGO Media Co., Ltd., as well as relevant personnel from many publishing groups, book concerns, private book enterprises, and physical bookstores from all over the country attended the seminar.

Zou Yuqin, assistant president of China Publishing Media Business Newspaper Office, made a welcome speech

Li Baoyun, chain branch manager of Shandong Xinhua Bookstore Group Co., Ltd, analyzed the book industry outlook

Ding Hanbang, standing deputy director of the Publicity Department of Weifang Municipal Party Committee, fully affirmed the development of the physical book industry in the future in his speech made on the opening ceremony.

Mr. Liu Xiaoyang, board chairman of Shandong KIGO Media Co., Ltd., also talked about the business operating experience in the upgrade and extension of the cultural field by taking the advantage of the opportunity from transformation of the enterprise.

This seminar provides a barrier-free communication platform for various aspects of the entity book industry, such questions as enhancement of diversified development of physical bookstores, new store construction and renovation, how bookstores respond to market challenges, etc, were warmly discussed. In keynote speeches at the meeting, the participants analyzed around Bohai area book market, book industry marketing channels, children's theme bookstore reading experience, as well as children's bookstore area innovative design, etc, put forward a number of practical and insightful opinions, all the meeting attendees said they are greatly benefited. 


In the afternoon, China Publishing Group, 21st Century Publishing House Group, Mingtian Publishing House and other outstanding domestic publishers also promoted their key products, having a positive effect in achieving one-to-one solution of practical issues of community shop marketing and enhancing marketing performance for all parties.


At the end of the seminar, Zhang Jianyun, traditional Chinese culture scholar, traditional Chinese culture Speaker of Economy Channel of Tianjin Radio and Television Station, provided a traditional Chinese culture feast to the participants.


The 2015 regional market community shop marketing matchmaking meeting and around Bohai area economic circle summer market seminar, will pay an important role in focusing on summer sales, seizing the good opportunity, digging deeply new media communication, and innovating marketing model, invigorate regional market through joint efforts of different parties, and promote the book industry of around Bohai economic area to enter the golden period of development.


It is known that Shandong KIGO Media Co., Ltd, the organizer of the above events, uses books as a bridge and culture as a road to lead the “new normal” of the cultural industry, so far, its industries involve in publishing, art galleries, cultural and creative industrial parks, education and training, and children's cinema lines, etc. In the next stage of development, KIGO Media will become culture-oriented, capital-based, Internet + supported to build a comprehensive cultural finance system, and accelerate the progress of its listing in the three new third board to meet the olden decade of the cultural industry!